Wednesday, August 29, 2012

Old Email Chain From Bistro vs. CAB 2008

 Here is an older email chain from 2008, when the Bistro was trying to get their new design approved.  I cut out email addresses, but there were over 20 people this was sent to, and those were encouraged to pass it along.  Just more small town drama, read if you wish.
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You might want to get the entire story before going much further.  Darren and Cyndi were advised by Larry, prior to getting an architect, to run their plans by Main Street (LB is the present President of Main Street and they deal with the CAB a whole lot), which has a premier architect from Columbia onboard to help with such matters.  He made the suggestion  because it helps the business to be prepared.  Had they done so they would have realized that under the present city ordinance, you cannot add a second floor to a historic building. They might have been able to get that changed (and still may be able to.)  Furthermore, the second floor exterior of the present plan is in no way in keeping with the rest of the surrounding buildings...in other words, Mr Mozingo did not keep that in mind when he designed the second floor.  I suspect that they like his modern designs for interiors....that is not a problem.  But to put a very contemporary face on the second floor is asking for trouble.  Also, I might add, Darren and Cyndi should have checked with the city...they would need special permission to add outdoor eating.  It can be done, I think, but it needs to be checked out first.  I am just really afraid that they did not do their homework...and Mr. Mozingo is known for his very contemporary designs and also, like so many other architects, his unwillingness to adapt to the needs of the community.  I know this because he submitted designs for the Waites Island building for Coastal, who requested 'classic low country plantation' and they finally, after three submissions, had to tell him to forger it.  Suzanne, I don't know if you remember the church's dealing with Meredith Drakeford from Sumter.  He refused to listen to our building committee and simply would not design a building like we wanted for the new church.  We finally had to fire him...and it was a very bitter matter too.  we had the same challenge with the architects for the Library.  Sometimes they appear to want to erect monuments to themselves more than they want to do what the community needs and wants. 

Please understand that the Bistro was not turned down.  The second floor dining was turned down because it does not comply with the current ordinance (rule), verified by legal opinion from the SC Municipal Assn, and furthermore the cantilevered roof with expansive plate glass does not meet the guidelines for historic preservation.  There are solutions to these challenges but highly emotionally charged demands are the not appropriate response to find these solutions.

All of us want to see the Bistro return and it can if  we all can get past bruised feelings and egos.  Larry and I have had some 'knock-down drag-outs' with the CAB but this time their ruling was the proper one.

Ginny

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When I saw the emails circulating yesterday, I asked Larry about it, because he is the President of Main Street.  This is an email my mother in law replied to someone else and copied me.

PLEASE forward this to everyone you sent the other email to, so we can slow down the rumor mill.

Kim
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After reviewing the following email, I would like to remind everyone that there are 2 sides to every story. Unless we hear the facts from Darren and Cyndi themselves, a current member of CAB, or attended all the meetings ourselves, we really do not know if what we are reading is factual or not.
Please keep the Smith's as well as the members of CAB and City Council in your prayers. They have a lot to work thru in a short amount of time. Also, remember how vital The Rivertown Bistro has been in the success of downtown Conway. I would venture to say that they are a key player in the raising of revenue for our wonderful city when you consider the amount of Hospitality Taxes they must pay to Conway, not to mention how many people travel here just to dine in their restaurant. Should they choose to re-locate to another location it would be a great loss to our city for many reasons.
Kathy - 
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Monday, April 30, 2012

Fox Trapping of Old: Fox Trapping - 1909

Fox Trapping of Old: Fox Trapping - 1909:  Fox - E. Kreps The various members of the fox family are found in almost all parts of the world but are most abundant in the Northern H...

Auto Repair Websites Launch in Mass.

After the successful launch of the Conway SC Auto Repair website, we've decided to try our first mass production of renationalized websites.  In early may production was completed on 30 auto repair websites across NC and SC.  Targeted cities ranged from populations of 10K to over 400k.  Early results are not as strong as expected with Florence and Myrtle Beach not appearing in the top 100 results.  As expected smaller markets such as North Myrtle Beach and Surfside appearing quickly in the top 10.

We are expecting the larger markets to be more competitive, and to require additional measures to be applied.

Friday, April 6, 2012

Colonial Charleston Tea is D'Best!

We are happy to announce that our friends in the tea industry have expanded their online footprint.  For search purposes we won't mention there name in this article.  They are also expanding the product line to include coffee and hot chocolate.  You are welcomed to visit their Charleston Colonial Tea e-commerce website to see all that they have to offer. 

They made their first online success story with a 1and1 inexpensive DIY website platform.  Now they are using a much more powerful shopping cart that is easy to scale up as the business grows. 

They also have incredible prices for a small tea operation.  Check out their tea by the pound prices.  It's better than many wholesale loose tea prices.

Special thanks to Gene Huang, Ed Mara, and Jennifer Stovebaker for all of their help editing this masterpiece blog.

Sunday, April 1, 2012

Fiberglass Pool Prices to Become Top Keyword in 2013

After a successful campaign experiment in 2011 nets 20K unique visitors, an aggressive new strategy is launched to triple results in 2013.  "Inground Pools" was the term pursued.   The term represented a level 5 difficulty rating.  Within 12 months the website had achieved a 65% search saturation with an average results placement of 2.6.  Conversion rates have held steady at 2.35%.  With such strong results during a depressed economic period, confidence levels were sufficient to increase investment in the pool builder sector.

The expansion plan will pursue a primary term of  "fiberglass pool" and secondary term of "fiberglass pool prices".  Returns in new construction and shell inquiries is expected in late 2012.  Aggressive maturation is expected in the 2012/13 off-season.  Early contracts are being excepted with heavy incentives on long-term contracts.

Visit

Monday, February 20, 2012

Swimming Pool Business to Develop Into It's Own Company in 2012

Funny how one thing leads to another.  Incoherent babbling....

What began with a frustrating client has spun into a profitable company that will probably lead all other ventures in revenue this year.  It coincided with a person study of the book of James.  The constant change of direction, new domains, and late payments were frustrating to say the least.  As usual there was a very valuable lesson that God was using this client to teach me.

Cost-per-click rates for the industry is around $3, with some terms reaching $6.  The search volume is enormous and affordable marketing options are non existent.  And of course pool builders tend to love their job and people are happy to buy pool services.  So, add it up. High-value+high volume+happy people+Low competition= Win!.

I can't let you in on all the secrets, but it will involve pool builders in NY and TN.  Just for fun we will be tossing in some swimming pool games too.

Wednesday, July 27, 2011

Palmetto Farms Taps 2ndpole for SEO Work

A product and process that dates back to early Native American times is utilizing marketing techniques based on search algorithms less than 2 months old.  Specializing in premium stone ground grits, corn meal, and aromatic rice; Palmetto Farms is a SC business that is rooted in traditional agricultural methods.  Now, owner David Dorman is looking to utilize the latest technology to promote his products.

The Palmetto Farms website offers full e-commerce functionality as well as providing great recipes that utilize their products.  With traffic on the website being relatively light in comparison to the number of search queries for closely related terms, the need for adjustments became apparent.  With a small e-commerce website the plan was to focus efforts on getting higher search placement on a very few key phrases.  Some terms such as "shrimp and grits" held the potential for over ten thousand visitors each month.  Other terms like "southern grits" and "garlic cheese grits" were less common but could provide a strong volume of targeted traffic as well.

Based on current sales and traffic levels the potential is there for strong growth in online sales.  Heavy freight charges and a saturation of related recipe website look to provide the biggest obstacles to growth for Palmetto Farms online sales.  The strategy will be to monitor the value of traffic from each search query, and make adjustments based on their findings.  Once traffic reaches an acceptable level, focus will shift to improving visitor conversion rates. 

Visit PalmettoFarms.com to learn more about this South Carolina small business.